VISA, INC. said it expects cross-border e-commerce to drive digital payments in 2025 as consumers seek more access to international sellers.
“It’s about creating a seamless, secure, and accessible ecosystem that enables individuals and businesses to navigate the global economy with confidence,” Visa Country Manager Jeffrey V. Navarro said in a statement on Wednesday.
“In 2025, the trend toward cross-border shopping will continue to gain momentum, thanks to growing consumer confidence and innovations in digital platforms,” he said.
Video commerce, such as video-based shopping, will enhance the shopping experience and boost digital payments.
“As these innovations take hold, 2025 promises to make cross-border shopping more intuitive and enjoyable, unlocking a world of opportunities for both consumers and businesses,” Visa said.
In a survey, Visa found that the percentage of Filipinos shopping on cross-border e-commerce sites rose to 32% in 2024 from 27% a year earlier, indicating growing confidence in exploring global markets.
Visa also sees businesses taking part in global e-commerce due to global wallet connectivity and real-time payment options.
This will help SMEs also grow their business, as well as increase their competitiveness in the international market through better payment solutions, Visa added.
“In 2025, solutions like Visa Direct will lead the charge by providing interoperable real-time payment (RTP) networks capable of processing multiple currencies. These advancements address long-standing pain points in cross-border transactions, offering businesses flexibility through features that support multiple payment preferences — be it debit, credit, or installment — and advanced AI-driven fraud prevention,” Visa said.
Visa also expects the security of digital payment platforms to improve, boosting trust. — Aaron Michael C. Sy
