THAILAND’s Shera Public Co. Ltd. said its fiber cement plant in Pampanga is on track to start commercial operations by January.
In a statement on Monday, Shera said the plant, which has the capacity to produce 240,000 tons of fiber cement, has hit the 60% completion milestone.
The 250-hectare plant in Mabalacat, Pampanga, will become its first production hub outside Thailand.
“Our Mabalacat plant is a major step in Shera’s plan to expand further in the Philippine market,” Shera Chairman and Director Ongek Taechamahaphant said.
“We know that once this facility is fully operational by next year, more Filipinos will easily access our eco-friendly and durable fiber cement products,” he added.
Shera has been in the Philippines for over 15 years and counts it as its biggest market outside Thailand, followed by Vietnam and Indonesia.
The Mabalacat plant is part of a P2-billion investment program for the Philippines.
“Aside from manufacturing products for the Philippines, the Mabalacat facility will also export to Taiwan, South Korea, and parts of North Asia and Oceania,” the company said.
“Up to 150 employees will be hired,” it added.
The company’s fiber cement products can be used for decorative wall cladding and sidings, floor decking, and ceiling eaves, among others.
“Shera’s products do not swell or bend. They are water and fire-resistant, meaning they can withstand emergencies and the Philippines’ unpredictable climate,” the company said.
“By using Shera in their construction projects, consumers are guaranteed that their homes and establishments will not just be beautiful, but will last a lifetime,” it added. — Justine Irish D. Tabile
