THE Department of Trade and Industry’s (DTI) Center for International Trade Expositions and Missions (CITEM) hopes to generate $3.82 million in sales at the five-day Ambiente trade show organized by Messe Frankfurt in Germany.
“For 2024, CITEM is bringing its biggest delegation of Philippine enterprises and manufacturers, collectively aiming to reach $3.82M in sales during the five-day trade fair,” CITEM said in a statement.
CITEM said the Philippine delegation will consist of 40 up-and-coming brands, which will exhibit at the trade show between Jan. 26 and 30.
If the target is realized, it will represent a 40% increase from the sales booked in the 2023 edition of Ambiente, where the Philippines fielded a 30-strong delegation.
CITEM Executive Director Edward L. Fereira said that DESIGNPhilippines, which markets artisanal Philippine brands internationally, has seen continuous growth in export sales, inquiries, and buyer numbers.
“We are beyond excited to expand our offerings with more exhibitors and two partner provinces for this edition,” Mr. Fereira said.
The 40 brands and manufacturers have gone through training and collaboration with product development consultants, with CITEM’s assistance.
“The Philippine delegation… (offers) a diverse product selection. With a strong focus on sustainability, many of the products are made of ceramics, clay, woven fiber, resin, and wood,” CITEM said.
For this year, CITEM will be highlighting the provinces of Antique and Quirino which will bring 10 and 11 manufacturers, respectively.
The Antique delegation will be bringing textiles, looms and home decor to the trade fair which it developed with the Design Center of the Philippines and the DTI Antique office.
Meanwhile, the Quirino delegation will exhibit fossilized flowers, bags, fashion items, furniture and handmade decor. — Justine Irish D. Tabile